How to Create an Instagram Content Strategy with ChatGPT

Utilize AI to Enhance Content Marketing

Welcome AI-Powered Marketing Enthusiasts! 👋

Good morning. In today's newsletter, we aim to explore how ChatGPT can create an Instagram content strategy.

Reading Time: Approximately 7 Minutes


Creating an Instagram Content Strategy with ChatGPT

For businesses aiming to enhance their communication and expand their audience, creating engaging content on Instagram is of paramount importance. Success on this platform relies on strategic planning and the quality of the posts. Developing a comprehensive content strategy can be transformative, enabling a systematic method to attract and engage a broader audience. In the current landscape of artificial intelligence, utilizing tools like ChatGPT can significantly improve the planning, creation, and execution of content schedules. This guide delves into formulating an effective strategy for Instagram content using ChatGPT, covering aspects such as ideation and scheduling of posts. Incorporating AI-driven insights and automation can augment the impact of your Instagram presence, ensuring that the content resonates with the audience and facilitates the management of social media activities. So, let’s discover how we can enhance our content efforts by using ChatGPT!



You can simply follow the steps to create your input for ChatGPT, and in the end, you will be prompting to the main prompt.

1.Define Your Target Audience

In the beginning of content strategy, it's important to clearly define who we want to reach. To get the best results, we need to give ChatGPT a brief description of our target audience. This helps us ensure that the individuals we wish to communicate with and ChatGPT align with our specific goals, enabling us to achieve improved outcomes.

Write down your audience as you see in the example below:

Target Audience: Health-conscious individuals, yoga enthusiasts, and eco-aware consumers

2.Define Your Product/Service

In this section, we will be discussing the product that we intend to market on Instagram. Please provide a detailed description of your product, including its appearance, features, benefits, and any additional information you deem necessary.

Write down a description of your product following the format shown in the example below:

Product Description: High-end, eco-friendly yoga mats made from sustainable materials

3. Define Brand Positioning

In this section, we will describe our brand positioning. But why is it important to do so? Because brand positioning differentiates the brand, ensures consistent messaging, engages the target audience, and boosts brand equity, thus providing strategic direction for content that resonates, it secures a competitive edge.

Write down your brand positioning as you see in the example below:

Brand Positioning: Luxury, sustainability, and wellness

4. Write Down Your Tone of Voice

The way businesses interact with their audience through word choice, writing style, and emotional tone is known as their brand tone of voice. Since we will be communicating through Instagram, we have to prepare a tone as an input.

Write down your tone of voice as you see in the example below:

Tone: Inspirational

5.Choosing Content Format (Optional)

As we all know, whether as consumers or business owners, Instagram offers various formats of content, such as photos and videos, stories, reels,IGTV, live videos, carousel posts, and more. This part is optional to add; you can leave it to AI. You can determine which format of content fits your brand. You may want to include all of them, or you may want to include some of them.

Write down the format of your content if you would like to use it as shown below:

Preferred Instagram Content Format: Carousel, Reels, Images

If you are going to include it in the AI, you can include “Preferred Instagram Content Format” with its description in the main prompt below “Brand Positioning.”.

7.Main Prompt

After gathering all the required information, it is time to enter it into the main prompt template.

Here is a main prompt template:

Act as a social media specialist and create a [Count]-week and [Count]-per-week engaging Instagram content ideas strategy by utilizing the information below:

Tone: [Tone]
Product Description: [Product Description]
Target Audience: [Target Audience]
Brand Positioning: [Brand Positioning]

Consider using this structure when providing output and create a table for planning:

Week and Day
Instagram Content Format
Detailed Visual Definition

Exclude the story content format and focus on the main contents.


The reason for excluding the story format is that we would like to create a main content strategy and do not want to confuse the AI with it.

Here is a sample prompt:

Here is a sample prompt output:

In addition

In this section, we will be focusing on what is currently trending in Instagram content marketing. This part is optional, allowing you to conduct research on the trending content formats and determine which ones are suitable for specific products and industries.

Here is a template for conducting content format research:

What are the latest Instagram content format trends that are effective for [Product] brands?

If you wish, you can use the outputs in the main prompt template by adding them to the content format.



In short, ChatGPT can be used to create a strong Instagram content strategy by improving communication with the audience. This involves using AI and automation to create content that is well-received and resonates effectively. These advanced tools are necessary due to the changing digital landscape and can enhance social media strategy and content ideation. By integrating these strategies and technologies, you can provide a smooth flow of content and more productivity and growth on Instagram.

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