We entered the Q4 season of the year, and we passed the three quarters of 2023. We would like to breakdown the important things that are happening in consumer behavior to provide valuable insights.

Halloween's Significant Influence on Consumer Purchasing Habits This Month

October sees a surge in the purchase of Halloween costumes. Consumers of all ages, from children to adults, look for creative and spooky outfits to wear for parties, trick-or-treating, or themed events. Pop culture trends often influence costume choices. According to Similarweb, this month some e-commerce-based halloween costume websites, Spirit Halloweens, are gaining interest, as you can see below:

On the other hand, we can obviously see in Google Trends that people are starting to think about Halloween costumes.

They are not just looking for costumes; they are also looking for costume ideas.

Winter is Winking

With dropping temperatures and the need to stay warm, individuals are now seeking out cozy sweaters, jackets, scarves, and boots to update their wardrobes. The vibrant colors and lightweight fabrics of summer are being replaced by darker hues and heavier materials suitable for the colder months. As the leaves change color and fall from the trees, fashion trends also transition, prompting people to invest in winter essentials such as thermal leggings, woolen hats, and insulated coats. Additionally, accessories like gloves and earmuffs become essential to protect against the biting cold. As the winter season sets in, the fashion industry witnesses a surge in demand for these winter garments, and retailers stock up on their inventory to cater to the changing needs of their customers. We should particularly note that since the northern parts of the United States experience colder climates, these customer behaviors are more relevant to colder regions.

As an example, according to Similarweb, the brand Ugg moved up in the rankings:

As many people know, UGG is a well-known American footwear company known for its distinctive sheepskin boots.

Other brands that sell boots have high interest in their products. You can see Google Trends results below:

In conclusion, the weather is slowly getting colder, and people are getting ready for the cold by picking out warm and stylish winter clothing like coats, boots, and scarves to stay cozy and stylish.