How to Generate Engaging Instagram Story Ideas with ChatGPT

Increase Daily Engagement via AI

Welcome AI-Powered Marketing Enthusiasts! 👋

Good morning. In today's newsletter, we aim to explore how ChatGPT can create Instagram story ideas.

Reading Time: Approximately 8 Minutes


Generating Instagram Story Ideas with ChatGPT

Leveraging Instagram stories effectively can significantly enhance your social media footprint by engaging and capturing the attention of your audience. Engage your followers by showcasing your creativity and embedding your brand's unique attributes into your narrative, crafting a compelling story. It's crucial to transcend mere story posting; aim to captivate your viewers to the extent that they interact actively with your content—whether it’s clicking a link, participating in a poll, or making a purchase from your Instagram shop. The objective is to boost engagement through consistent, daily interactions. We prefer to separate Instagram story content from post ideas because stories are for quick, daily interactions, while regular posts offer lasting, detailed content. Let's discover how to effectively create ideas for Instagram stories using ChatGPT!



1.Provide General Information

In this part, we will tell our brand’s details, such as the story, product it sells, style, communication tone, and audience. The reason we do it is because we would like to get accurate ideas. Here is an example of a brand description in detail:

Brand Information: VerduraVibe is a vibrant and eco-conscious brand founded by environmental enthusiasts, offering a range of nutritious, plant-based meals and snacks. With a commitment to sustainability, its products are made from organic, locally-sourced ingredients, presented in minimalist, earth-friendly packaging. VerduraVibe appeals to health-conscious individuals and environmental advocates alike, promoting a plant-based lifestyle through friendly, informative communication and inspiring success stories.

2.Provide Up-to-Date Information

As mentioned before, stories are available daily and remain visible for only 24 hours. So, general information will work, but we also have to incorporate up-to-date information to generate daily engaging ideas. What we can incorporate are: period or season, date, upcoming products, current post information, and objective of the week. Additionally, you can add anything that comes to mind, which is considered up-to-date information.

So, here is an example:

Up-to-Date Information for Instagram Story:

Vegan Protein Power Bowl: Featuring quinoa, black beans, avocado, and a tangy tahini dressing.

Highlighting the fresh, nutritious, and sustainable aspect of the Vegan Protein Power Bowl, perfect for spring rejuvenation.

Increase brand awareness and promote the new Vegan Protein Power Bowl, emphasizing its alignment with springtime renewal and health-conscious lifestyles.

3.Use an Idea Prompt

We have essential information available, both in general and up-to-date formats. We can easily insert this information into the prompt provided.

Act as a social media specialist and generate [Count] engaging Instagram story ideas for a 1-week period. Utilize the information below to create: 

Brand Information: [General Information About Brand]

Up-to-Date Information for Story: "[Up-to-Date Information for Story]"

Boost daily interaction with the audience and include the latest Instagram story features like a link button, polls, quizzes, link stickers, and shopping tags; maybe go to your Instagram shop and more like this.

4.Generate Design Ideas

In this section, we will proceed with prompt output. We will generate design ideas along with story ideas. To continue the prompt output, we can utilize the following prompt template:

Assume the role of a graphic designer and develop design concepts for each Instagram story ideas based on the information provided above. Use the following brand color palette:

[Brand Colors]

Each design concept should be tailored for the Instagram story format, ensuring that the visual elements align with the brand's aesthetic and color scheme. Consider the use of  imagery, and layout in your designs to create a cohesive and engaging visual narrative for each story idea.

Here is an example of prompt usage:

After receiving the Instagram story ideas, we filled out the prompt template for the design idea generation and used it directly. So we obtained a design template for each Instagram story idea.



In short, Instagram stories are more of an art that can skyrocket your social media. If you get the creativity and uniqueness just right, along with strategic planning, you can really wield a powerful tool in regards to audience engagement. With the help of AI, you can generate a lot of ideas, and by doing that, you can maintain consistent, thoughtful storytelling and make the easy transition from passive viewer to active participant, adding to the collective power of your digital brand. With these insights, you have the ability to create Instagram stories that resonate, driving meaningful engagement that sets the stage for a really dynamic and interactive online presence.

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