Halloween is just around the corner. This celebration is held every year in October. Families, friends, and communities eagerly prepare for this event, investing not only their resources but also their creativity and imagination into making it truly memorable. People prepare specifically for these celebrations and devote time to them. So, what are these people mostly looking for?

Products That have a High Interest in Halloween

In the Halloween period, two key product categories take the spotlight: costumes and decorations. Costumes let people get creative with their look, while decorations set the spooky ambiance, making these items central to the festive season.

Decoration

Decoration products are purchased online and offline, particularly from marketplaces and from companies selling Halloween-oriented products. Especially these days, a product called “"8' Light and Sound Pumpkin ‘Lewis’ Halloween Ghoul” went viral. The product is sold out on the Target marketplace. This product was designed by Hyde & EEK! Boutique and is only available at Target. Furthermore, it sold out for $180.

People would like to see creative products like this to feel motivated to make a purchase. Apart from this, people purchase a variety of creative products from different marketplaces and websites, such as Amazon, Walmart, Spirit Halloween, and more.

Costumes

In the costume part, people search based on the theme or character in their minds. Like boxer costumes, clown halloween costumes, Barbie costumes and more like this. You can see that search on Google Trends.

Due to the Barbie movie attracting great attention at the end of summer, the Barbie costume attracted great interest this Halloween.

Insights into Consumer Behavior During Halloween

Many consumers put aside their Halloween purchases until the last minute, which causes a rush of impulse buying for costumes and decorations. These are common observations of consumer behavior throughout the Halloween season. Additionally, it is clear that pop culture has a significant impact because customers frequently draw ideas for their Halloween costumes from famous movies, TV shows, and celebrities, which boosts sales of pop culture-related goods. Customers actively seek out uniqueness, aiming for imaginative and distinctive costume ideas, which may lead them to look into specific stores and online sellers in search of a variety of clothing, accessories, and makeup. Finally, people are increasingly turning to the internet for research and buying, browsing costume options, reading product reviews, and comparing pricing.