Welcome AI-Powered Marketing Enthusiasts! 👋

Good morning. In today's newsletter, we will discover How to Utilize ChatGPT Vision Feature for Marketing.

Reading Time: Approximately 7 Minutes

INTRODUCTION

ChatGPT’s Vision Feature

To briefly explain, the Vision feature makes it possible for ChatGPT to literally see or understand an image. Basically, one will be able to upload an image to ChatGPT and ask it to analyze, describe, or even take action based on what it sees. It would open up a whole new realm of opportunities, rather than text-only prompts. It means that these marketers would upload these marketing images related to marketing activities and receive feedback, thus finding more ways to make improvements. So, let’s discover which marketing areas we can use and how we can use them.

GUIDE

Utilizing ChatGPT Vision Feature for Marketing

Before we list the use cases, we would like to show how to use the vision feature. Firstly, you need the ChatGPT paid plan, and you can simply open ChatGPT’s chat page, where you will see the attachment like below.

Click it and upload your photo. After that, you can prompt. You will see the examples and use cases below. So, there are numerous ways to utilize this feature, but we will focus on the most important and powerful ones for marketing purposes.

1.Get Feedback for Images

You can utilize the vision feature for any marketing images, including campaign images, blog post images, banner images, or any other images that are relevant to your marketing activities. However, the way you prompt is crucial in order to receive accurate feedback. To get good feedback, we need to give details about our images. So these details should cover the purpose of this image, the placement of the image, and the target audience of the image. So here is a prompt template to use to get feedback:

This image was designed specifically for use in [placement, e.g., blog post, social media, advertisement], with the primary goal of [purpose, e.g., promoting a product, raising awareness, educating the public]. Our target audience can be characterized as [Audience Definition, e.g., young professionals, tech enthusiasts, parents of young children]. Please analyze the image in the context of its intended use and answer these questions briefly:

1. Does this image effectively resonate with our target audience in this context?

2. Could you suggest any changes or enhancements that might make the image more effective in this case?

Here is an example usage of feedback prompt:

2.Get Copy Ideas

Using the ChatGPT Vision feature for marketing activities can be a great way to generate copy ideas. What you can do is upload your image and receive copy ideas for areas such as social media copy, campaign copy, or copy for campaign images. We divided this section into two sections: copy ideas and copy ideas over images. Here is how to do them:

2.1.Copy Ideas

To generate copy ideas with images, we need to define placement, purpose, and target audience, and we have to enter the tailored prompt below:

This image has been crafted specifically for use in a [placement type, such as a blog post, social media platform, or advertisement]. The primary objective is to [Purpose (such as promoting a product)]. The intended target audience is described as [Audience Definition]. Please review the image with these considerations in mind and, assuming the role of a marketing specialist, create [count] compelling marketing copy ideas that are at most [count] characters long, align with the image’s purpose, and resonate with the specified audience.

Here is an example prompt:

2.1.Copy Ideas Over Image

As you may know, many marketing campaigns use images with copy overlaid on them. The vision feature can also be utilized as an idea generator for copy placement over images. So to do that, we will have input requirements like placement, position of the copy, purpose, and target audience. After preparing the information, we can use the tailored prompt below:

This image has been crafted specifically for use on Instagram. The primary objective is to [Purpose]. The intended target audience is described as [Audience Description]. Please review the image with these considerations in mind and, assuming the role of a marketing specialist, draft [Count] compelling marketing copy ideas that are at most [Count] characters long. Consider that the image copy will be written over the image to align with the image’s purpose and resonate with the specified audience. However, consider that the copy will be placed at the [Position] of the marketing image.

Here is an example prompt:

WRAP UP

Conclusion

In conclusion, with marketers being able to witness the game-changing feature of ChatGPT Vision to optimize all the content that would be produced, they will be in a position to understand how ChatGPT can help them with the analysis and interpretation of images and provide a strong mechanism for them to be able to evaluate and improve their marketing strategies. This feature improves not only the interaction of AI and visual data but also opens the scope of actionable insights available for marketing campaigns. As we discuss the applications spread over the entire width of the varied marketing domains, the possibilities of innovation and improvement do remain.

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